Janya Sindhu – Medium

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Janya Sindhu
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Better Marketing

Taking Control of Your Brand the Taylor Swift Way

8 min readJan 4, 2020

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Janya Sindhu
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The Startup

How the Internet has made Fandom Culture Powerful

Social Media has allowed us to voice our opinions about what we like or dislike. What kind of power has this given to Fandom Culture?

8 min readNov 29, 2019

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How the Internet has made Fandom Culture Powerful

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Janya Sindhu

Look into the Glass Onion and Spot the…

And you’ll notice that the most relatable thing in Rian Johnson’s new movie is Benoit Blanc’s frustration with how STUPID Miles Bron is.

8 min readJan 8, 2023

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Look into the Glass Onion and Spot the…

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Janya Sindhu

Yup, I’m going to watch that reality show with Only Pleasure and No Guilt.

Remember when your friends would bash on you for liking Britney Spears over the Foo Fighters?

6 min readMar 1, 2022

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Yup, I’m going to watch that reality show with Only Pleasure and No Guilt.

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Janya Sindhu

The Past is the New Present..

Especially in the pop cultural world. Nostalgia is a powerful tool many industries, likeTV Networks are banking on, but is it successful?

10 min readJan 23, 2022

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The Past is the New Present..

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Janya Sindhu

I don’t think I can ever miss an F1 Grand Prix now.

How Netflix’s Drive To Survive was a brilliant matketing strategy and finally made me understand what a sports fandom is like.

7 min readNov 7, 2021

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I don’t think I can ever miss an F1 Grand Prix now.

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Janya Sindhu

Let’s get Reel about Instagram’s update

They say imitation is the sincerest form of flattery, but I wouldn’t say that’s the case for Instagram Reels.

5 min readAug 19, 2020

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Let’s get Reel about Instagram’s update

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Janya Sindhu
in
The Startup

TikTok on the Clock, but Microsoft’s Not Letting the Party Stop

Geo-political issues, a time constraint, data and privacy issues — Microsoft has a whole list of reasons why TikTok is a bad idea..

7 min readAug 11, 2020

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TikTok on the Clock, but Microsoft’s Not Letting the Party Stop

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Janya Sindhu
in
Better Marketing

Can We Live in a World Without Instagram Likes?

The true reason behind the removal of everyone’s favorite metric

7 min readDec 17, 2019

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Can We Live in a World Without Instagram Likes?

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Janya Sindhu

Ok Boomer: Your Guide to the Generational War

The biggest meme of 2019 has opened the doors to a generational war. Understand what this internet phenomena has led to.

6 min readDec 9, 2019

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Ok Boomer: Your Guide to the Generational War

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Janya Sindhu

Janya Sindhu

With an interest in marketing and as someone who is obsessed with research, I hope to share some articles to bring insights to light.

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